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14 Week Project
MAC CUSTOM is a customizable eyeshadow device using an app and incorporated printing technology
Evolution of Cosmetics Timeline
Past
1914
Max Factor used Grease paint in Hollywood which led to foundation and popularized makeup
Present
Global
Cosmetics are targeting other demographics like men's personal care and importing from other countries like South Korea
Future
Smart Beauty
Utilizing Technology like AI or 3D Printing
Virtual Makeup
Sustainability
Danielle Jones
Age: 30
Ethnicity: African-American
Location: New York
Independent and working full-time to save money. Limits herself of what she buys and finding the right colors in cosmetics has always been a challenge. Focuses on her work before anything else like meeting friends, beauty, etc.
Interests: Cooking, Beauty, Fitness, and going out with co-workers
Ideation and Functionality Sketches
What if there’s a new device for makeup lovers to customize and have a device at home that somehow prints makeup?
Final Renderings
The CUSTOM device is sold separately
Syringe cartridges pack comes in a pack of 5 selected eyeshadow shades through an app with three portable eyeshadow pans
1
Take off top cap and insert syringes inside the tubes
2
Scan QR code in the back and use the app to customize a color to create
3
Press the top button for the device to begin creating
4
Once the device completes creating the shade, take out the eyeshadow pan from the bottom and place into the given eyeshadow case
CMF
Three different opportunities
Mac Today
Mac in 2022
K-pop Collaboration
MAC CUSTOM is a customizable eyeshadow device using an app and incorporated printing technology
Evolution of Cosmetics Timeline
Past
1914
Max Factor used Grease paint in Hollywood which led to foundation and popularized makeup
Present
Global
Cosmetics are targeting other demographics like men's personal care and importing from other countries like South Korea
Future
Smart Beauty
Utilizing Technology like AI or 3D Printing
Virtual Makeup
Sustainability
Danielle Jones
Age: 30
Ethnicity: African-American
Location: New York
Independent and working full-time to save money. Limits herself of what she buys and finding the right colors in cosmetics has always been a challenge. Focuses on her work before anything else like meeting friends, beauty, etc.
Interests: Cooking, Beauty, Fitness, and going out with co-workers
Ideation and Functionality Sketches
What if there’s a new device for makeup lovers to customize and have a device at home that somehow prints makeup?
Final Renderings
The CUSTOM device is sold separately
Syringe cartridges pack comes in a pack of 5 selected eyeshadow shades through an app with three portable eyeshadow pans
1
Take off top cap and insert syringes inside the tubes
2
Scan QR code in the back and use the app to customize a color to create
3
Press the top button for the device to begin creating
4
Once the device completes creating the shade, take out the eyeshadow pan from the bottom and place into the given eyeshadow case
CMF
Three different opportunities
Mac Today
Mac in 2022
K-pop Collaboration
Classic Mac
Nature's Maturity
Cyberpunk Madness
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